RADICAL
SELF LOVE WEEK
Radical Self Love (RSL) week is hosted by Colorado State University’s Recreation Center to encourage body positivity, empowerment, and affirmation in a workout-centered space. This week includes specialty fitness classes, workshops, self-love activities, and opportunities to connect with community.
Visual Identity Creation Environmental Branding
Digital and Print Materials
Marketing Elements
SERVICESCreative direction, graphic design: Camden Habgood
Event coordinator: Taylor Sidore
Marketing: Nick Eppley, Wazzi Wasmundt
Multimedia: CSU Recreation Marketing Team
CREDIT
The opportunity
Colorado State University Recreation sought to create a week long campaign that encouraged body positivity, self confidence, and belonging within a fitness environment. The challenge was designing an identity that felt energetic and inclusive while engaging students across multiple events and platforms.
The strategy
The visual language focused on bold typography, vibrant color, and expressive graphics that reflected the welcoming message of the campaign. Every design decision was intended to reduce intimidation and encourage participation by making the experience feel approachable and celebratory.
The design system
The identity extended across environmental graphics, digital promotion, printed materials, event signage, social media, and interactive campaign assets. Creating a unified system ensured participants encountered a consistent experience before, during, and after each event.
The experience
The campaign transformed recreation spaces into highly visible, community focused environments that invited participation and conversation. Design became a tool for reinforcing the mission of the program while creating moments of connection throughout the week.
The outcome
The campaign transformed recreation spaces into welcoming environments that encouraged participation, conversation, and self expression. Through a consistent identity across physical and digital touchpoints, the event increased visibility while reinforcing Colorado State Recreations commitment to inclusivity, wellness, and community. By engaging students, faculty, and community members through events, activations, and spatial design, RSL made an impact on culture and community at the CSU Rec Center.
