HIVEMIND
BEER BRANDING
Hivemind is a honey pear hefeweisen beer brewed by CSU fermentation science students and Peculier Brewing Co as part of the IronBrew competition. Based on local ingredients, the Hivemind brand brings together experimental typography and packaging design expanded across brand systems.
Brand System Development
Packaging Design
Experimental Typography
SERVICESCreative direction, brand and package design: Camden Habgood
Brewery Partner: Peculier Brewing Co.
Brewers: Isayah Lang, Hayden Makowski, Gannon Smith
Printmakers: Taryn Caquelin, Aimee Campolucci
CREDITS
The logo’s experimental nature and raw feel (hand-drawn with real honey) is derived from Peculier’s mission to create brews that are set apart in higher standard and refined taste.
THE BEER
A rye hefeweizen, flavored with pears and local wildflower honey sourced from a local apiary.
BREW CONCEPTAroma: Fruity, Pears, Banana, Spice
Taste: Honeyed Sweetness, Light Tart
Mouthfeel: Medium to Light Body
ABV: 5.50
FLAVOR PROFILEPear Puree
Copoco’s Local Wildflower Honey
UNIQUE INGREDIENTS
